MAM focused on the lifecycle aspects such as distribution,updates,enterprise app catalogs,blacklisting/whitelisting and security.
MAM was needed to managing the exploding universe of public and custom apps.
Applications are not “one size fits all”.Some are not written or owned by the enterprise.
So the ability to control them will always be limited.
One ideal application for MAM is controlling a device dedicated to a single app in what has sometimes been dubbed”Kiosk Mode”.
Use cases in RetailStores,Hotels have enable this mode to expedite the check-in process,Lookup inventory, or order food and beverages.